Imagine running a digital campaign and not being able to figure out how effective the budget spent was. Google analytics over the years has shared ad performance via metrics like views, click through rate, conversion rate etc. AI search is the new user behaviour we are still adapting to. Even after dowoading AI app, how many of us use it over a default Google search? Even Google has AI mode, how many of us select that as default? Any behaviour of an online user takes time to

As a start-up founder, the most important thing after developing a product or service is creating awareness by promotion. Does understanding digital marketing help a founder take right marketing decisions? It does! The best thing is to do a short course from Udemy before starting promotions. https://www.udemy.com/share/102VKC3@87At5FPLXTRTUHZqarvPnbgzAqd7AoBz4rReqe0lIwYJGGH2hwgvH4C3bCx7pqVf1w==/ This course explains how to identify your target audience. The people whose chanc

Gen Z take more time to consider buying a product compared to millenials. Few things that has resulted in this: As they were exposed to social media while growing up, the platform hardly excites them. By the time they started selecting clothes or gadgets on ecom, the focus was more on the product rather than the app or shopping experience. Growing up in a digital era where reviews and feedback have become important and awareness about multiple brands is high, the urge to chec

With the AI wave everywhere, is organic search still useful? Google organic search results have evolved overtime. The search result page clearly targets 2 different audiences. AI Mode is for most of us who want clear and crisp answers. It is still being driven by the 'how to' and 'top 5' type of questions. The answers don't appear as paragraphs but sections with headings that makes it easy for the user to understand. Organic search results that appear as websites offer a more

Any market that has too many players is generally high in competition. Pricing, delivery speed, variety, product exchange, offers are the common factors to compete with. Now let's say a very talented designer wants to launch his new collection of dresses online. How will he create awareness? Why will someone buy from him when there are key players in online fashion? 'Talented' is the main word here. Talented means his collection will be different than the rest in someway. His