With the AI wave everywhere, is organic search still useful? Google organic search results have evolved overtime. The search result page clearly targets 2 different audiences. AI Mode is for most of us who want clear and crisp answers. It is still being driven by the 'how to' and 'top 5' type of questions. The answers don't appear as paragraphs but sections with headings that makes it easy for the user to understand. Organic search results that appear as websites offer a more

Any market that has too many players is generally high in competition. Pricing, delivery speed, variety, product exchange, offers are the common factors to compete with. Now let's say a very talented designer wants to launch his new collection of dresses online. How will he create awareness? Why will someone buy from him when there are key players in online fashion? 'Talented' is the main word here. Talented means his collection will be different than the rest in someway. His

I want to buy contact lens solution. I generally buy from a retail specs store but this time online seemed like a better idea. Like anyone else, I open Google search and start typing. Search intent refers to the reason why the user opened Google.com. Keywords are the words she will type in the search bar to get search results. The user starts typing -Contact lens solution -Lens solution big size -Solution for colour lens -Big bottle lens solution What she types to get the lin

Download the Lenskart app if buying a new power glass is in your consideration set. On the top right of the search bar is the camera plus icon. This icon takes you to a page where you can see how trendy reading glasses look on your face. Trendy reading glasses The experience is similar to taking a selfie. Select the style of your power glass and see how it looks on your face. These could be rectangle, circle, large or medium frames. This retail-like experience in your phone i

As an influencer, how must I pitch myself for brand association? Brands connect with influencers who are an organic fit. HealthKart selling women's protein powder will select influencers from the fitness industry. Will the influencers be nutritionists? Might not be. Protein powder is advised for obtaining weightloss goals by intense workout, muscle or stamia building exercises. Will the brand opt for gym trainers? Possibly yes! It could also be other forms of workout like pow